What is inside
The same starter method consultants use, packed into a 6-page PDF you can print or keep on your desk:
- The 10-step competitor scan — find, score and out-plan rivals in one afternoon
- Competitor scorecard template — weighted 0-10 scoring you can reuse every quarter
- Evidence-based SWOT template — no opinions, only lines backed by data
- Pricing comparison template — normalise plans, periods and currencies first
- Pre-analysis checklist — the 5 checks before you trust any competitor analysis
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Download the Starter Kit (PDF)Prefer the interactive version?
The free workspace runs the whole method for you — scorecards, positioning maps, pricing in 160+ currencies, review mining, auto-SWOT and battlecards. The kit is the paper version; the workspace does the maths.