Competitor analysis guides
Practical, step-by-step methods for finding competitors, comparing prices, reading markets and turning analysis into action.
12 min readHow to do a competitor analysis that changes decisionsA practical, step-by-step competitor analysis method for any business: find rivals, collect evidence, score, compare prices, spot gaps and turn findings into a 90-day plan.9 min readHow to find your competitors: 12 methods that actually workTwelve practical ways to find direct, indirect and substitute competitors for any business, from Google Maps and marketplaces to ad libraries, reviews and customer interviews.7 min readDirect vs indirect competitors, substitutes and aspirational rivalsWhat separates direct, indirect, substitute and aspirational competitors, with examples from local businesses, e-commerce and SaaS, and how to analyse each group differently.9 min readSWOT analysis: how to write one that leads to actionHow to build an evidence-based SWOT analysis from competitor data, avoid vague entries, and turn it into strategies with the TOWS matrix. Includes examples and a free generator.9 min readPorter's Five Forces, explained for small and growing businessesWhat Porter's Five Forces are, how to score each force with simple questions, worked examples for local, e-commerce and SaaS businesses, and what to do when a force is strong.10 min readCompetitive pricing analysis: how to price against your competitorsHow to collect competitor prices, normalise currencies and billing periods, calculate a price index, read your price position and set a value-adjusted price band.8 min readHow to estimate market share and concentration (HHI) without paid dataEstimate competitors' market share using revenue, reviews, traffic or outlets, then calculate the Herfindahl-Hirschman Index and CR4 to understand how concentrated your market is.8 min readKeyword gap analysis: find the searches competitors win and you missA simple keyword gap method for small businesses: collect keyword lists, find missing and shared keywords, prioritise by volume and competitor coverage, and turn gaps into pages.7 min readPerceptual maps: how to find white space in your marketHow to build a perceptual (positioning) map from competitor data, choose the right axes, read clusters and gaps, and test whether open space is a real opportunity.8 min readHow to build competitive battlecards your team will actually useWhat goes on a competitive battlecard, how to write objection handling and landmine questions from real data, and how to keep battlecards short, honest and current.9 min readCompetitor analysis for local businessesHow restaurants, clinics, salons, gyms, shops and home services can analyse local competitors using Google Maps, reviews, prices and walk-ins, with a checklist and free tools.8 min readCompetitor review mining: turn their reviews into your roadmapHow to collect competitors' customer reviews, find praise and complaint themes, measure sentiment, and turn recurring complaints into product, service and marketing opportunities.7 min readHow to monitor competitors with free tools and a 30-minute routineWhich competitor signals to watch (prices, reviews, ads, content, hiring, traffic), which free tools show each one, and a weekly, monthly and quarterly monitoring routine.9 min readCompetitor analysis for e-commerce and D2C brandsHow online stores and D2C brands can analyse competitors on price per unit, reviews, ads, traffic sources, product pages, delivery promises and retention, with free tools.9 min readCompetitor analysis for SaaS and software startupsHow software companies analyse competitors: pricing models and value metrics, feature depth vs commitments, review sites, SEO and AI visibility, changelogs and hiring signals.