The problem
Every business competes, but most owners analyse competitors badly or not at all. Not because they do not care, but because the options are poor:
- Manual research is scattered. Twenty browser tabs, a half-finished spreadsheet, screenshots in a phone gallery. Nothing is scored the same way twice, so nothing can be compared or repeated next month.
- Professional tools are built for someone else. Enterprise competitive-intelligence platforms such as Crayon and Klue are sold on annual contracts that third-party sources put in the region of US$15,000-$16,000 per year to start (Contify, Northr). SEO suites such as Semrush start around US$139.95 per month and see only search and ads (1ClickReport).
- Search data is not the whole market. A dental clinic, a café or a manufacturer wins or loses on maps, reviews, prices, service and relationships that SEO tools do not measure.
- General AI answers are inconsistent. Asking a chatbot "who are my competitors?" gives a different list every time, with no scores, no prices and no way to track change.
The result: decisions about price, features and marketing are made on gut feel, and competitors' moves are noticed months late.
What FindRivals does differently
FindRivals turns competitor analysis into a repeatable method that works for any business, and does the maths for you.
- Any business, any market. 23 industry templates, from restaurants and clinics to SaaS, marketplaces and manufacturers, each with the criteria and weights that decide who wins there.
- Find competitors three ways. A directory of well-known brands in 50 categories, an AI finder for local and niche rivals, and 30+ pre-filled research links (maps, marketplaces, ad libraries, review sites) that show what your customers see.
- One place for the whole method. Find, collect, score, analyse and act: scorecard, positioning map, feature gaps, pricing in 160+ currencies, market share and HHI, review mining, keyword gap, digital share of voice, Five Forces, auto-SWOT, threat matrix, battlecards, a prioritised action plan and exportable reports.
- Evidence over opinion. Every number is traceable. The methodology publishes every formula. Auto-generated SWOT lines and battlecards show their source.
- Private by default. Projects are saved in your own browser. Nothing is uploaded unless you choose an AI feature or export a file.
- Repeatable. Snapshots record every competitor's metrics and prices so you can see exactly what changed since last month.
Why someone would use it
- To make a pricing decision with a clear view of where you sit against the market median and whether your quality justifies it.
- To decide what to build or offer next by finding table-stakes gaps and white space.
- To sharpen positioning by seeing where competitors cluster and where nobody is.
- To win more deals with honest battlecards for the rivals you meet most.
- To stop being surprised by tracking competitors monthly instead of discovering changes from customers.
Best use cases
| Who | Typical job | Modules they use most |
|---|---|---|
| Local business owners (cafés, clinics, salons, gyms, shops) | Understand the rivals on the map, set prices, fix what reviews complain about | Finder, scorecard, pricing, review mining, action plan |
| New business founders | Validate a location or concept before opening | Finder, Five Forces, market share, positioning map |
| D2C and e-commerce brands | Price per unit, ads, reviews and search gaps | Pricing, keyword gap, reviews, digital presence |
| Marketplace sellers | Beat the listings above them | Scorecard, pricing, reviews, snapshots |
| SaaS and app founders | Positioning, pricing model, feature roadmap, sales enablement | Feature gap, pricing, battlecards, SWOT |
| Marketing agencies and consultants | Deliver competitor reports to clients quickly | Every module plus report export (white-label on paid plans) |
| Sales teams | Handle "we're also looking at X" | Battlecards, threat matrix |
| Students and educators | Case studies with real frameworks | Five Forces, SWOT, perceptual maps, free tools |
| Investors and analysts | Quick market maps before deeper diligence | Market share, positioning, threats |
When FindRivals is not the right tool
- If you need automated monitoring of hundreds of competitor web pages with alerts, a dedicated change-monitoring or enterprise CI platform will serve you better.
- If you need precise traffic, keyword ranking or backlink data, use an SEO data provider and bring the numbers into FindRivals.
- FindRivals does not scrape competitors' sites or private data. It organises public evidence you collect and helps you reason about it.
Start now
Open the workspace with a sample project, or run the competitor finder for your own business. Everything is free during early access.