Clinics, dental & healthcare practices competitor analysis
Criteria, weights, features, KPIs and sources for analysing competitors of dental clinics, dermatology clinics, physiotherapy centres, diagnostic labs, eye clinics, veterinary clinics.
Patients choose a clinic based on trust signals they can verify quickly: doctor credentials, reviews that mention outcomes and behaviour, transparent pricing and whether they can get an appointment this week. Local search and doctor-listing platforms decide who gets considered at all.
This template is built for compliant, factual comparison. Score credentials, patient experience and access, and keep medical claims out of your marketing; the goal is to find operational gaps, not to make promises.
What decides who wins
Score every competitor from 0 to 10 on these criteria. The weights are a starting point; adjust them to what your customers say matters.
| Criterion | Weight | What to look at |
|---|---|---|
| Doctor expertise & credentials | 22% | Qualifications, specialisations, years of practice |
| Patient experience | 16% | Waiting time, explanation, staff behaviour |
| Reviews & reputation | 18% | Rating, review count, themes in feedback |
| Access & availability | 12% | Hours, appointment lead time, emergency cover |
| Price transparency & value | 12% | Published fees, packages, insurance acceptance |
| Facilities & technology | 12% | Equipment, hygiene, in-house diagnostics |
| Online presence | 8% | Website, doctor listings, booking online |
Features and offers to compare
Mark each competitor yes, partly or no. Critical items missing from your offer are the first gaps to close.
- Online appointment booking (Critical)
- Insurance / cashless accepted (Important)
- Published price list (Important)
- Teleconsultation (Important)
- Weekend / evening hours (Important)
- In-house diagnostics (Nice to have)
- EMI for treatments (Nice to have)
- Emergency support (Nice to have)
- Multilingual staff (Nice to have)
- Follow-up reminders (Nice to have)
Where to find your competitors
- Google Maps specialty searches ('dentist near me', 'physiotherapist in [area]')
- Doctor discovery platforms in your country (for example Practo, Zocdoc, Doctolib)
- Insurance network hospital and clinic lists
- Corporate health-check partners and local pharmacy referrals
Well-known players in related categories
Larger brands your customers may compare you with. Listed for research only; inclusion does not imply they compete with you.
- Healthcare platforms & chains: Practo, Apollo 24|7, Tata 1mg, PharmEasy, Netmeds, Clove Dental, Apollo Hospitals, Zocdoc
KPIs to benchmark
- Google rating, review count and share of reviews mentioning pain, waiting or billing
- Appointment lead time (call as a new patient)
- Consultation fee and 3 common procedure prices
- Doctor-listing platform profile completeness
- Hours and days open
Five Forces snapshot
Typical pressure in this market. Your local situation may differ; rate it in the Five Forces tool.
| Force | Typical level |
|---|---|
| Competitive rivalry | Medium |
| Threat of new entrants | Low |
| Threat of substitutes | Low |
| Bargaining power of buyers | Medium |
| Bargaining power of suppliers | Medium |
Estimating market share
For this industry, review counts are usually the most practical public proxy for share. Use the same source for every business and read the result as a share of the businesses you track. See how to estimate market share and HHI.
Mistakes to avoid
- Copying a rival's outcome claims, which can breach medical advertising rules
- Ignoring the booking experience, where many patients drop off
- Tracking rating only; review themes reveal what patients value