Coaching institutes, tutoring & edtech competitor analysis
Criteria, weights, features, KPIs and sources for analysing competitors of coaching institutes, tuition centres, test-prep, language schools, online course creators, edtech apps.
Education buyers are parents and students making a high-stakes, often once-a-year decision. They compare results, faculty, fees and batch sizes, and increasingly weigh low-cost online platforms against local institutes.
This template scores outcome proof, faculty strength, fee value, delivery format and parent trust, which together explain most enrolment decisions.
What decides who wins
Score every competitor from 0 to 10 on these criteria. The weights are a starting point; adjust them to what your customers say matters.
| Criterion | Weight | What to look at |
|---|---|---|
| Results & outcome proof | 24% | Published results, rank holders, verifiable outcomes |
| Faculty quality | 18% | Experience, subject specialists, faculty stability |
| Fees & value | 16% | Total fee, instalments, scholarships |
| Delivery format | 12% | Offline, online, hybrid, recorded access |
| Batch size & attention | 10% | Students per batch, doubt sessions, mentoring |
| Parent trust & reviews | 12% | Reviews, referrals, transparency |
| Study material & tech | 8% | Material quality, test series, app |
Features and offers to compare
Mark each competitor yes, partly or no. Critical items missing from your offer are the first gaps to close.
- Free demo class (Critical)
- Online / hybrid option (Important)
- Test series & analytics (Important)
- Scholarship test (Important)
- Instalment payments (Important)
- Recorded lectures (Important)
- Doubt-clearing sessions (Important)
- Parent progress reports (Nice to have)
- Hostel / accommodation (Nice to have)
- Refund policy (Nice to have)
Where to find your competitors
- Google searches like '[exam] coaching in [city]' and the map pack
- Online platforms selling the same programme (for example Physics Wallah, Unacademy, Coursera, Udemy)
- YouTube channels teaching your subject
- School notice boards, education fairs and parent WhatsApp groups
Well-known players in related categories
Larger brands your customers may compare you with. Listed for research only; inclusion does not imply they compete with you.
- Online learning & test prep: Coursera, Udemy, edX, Skillshare, LinkedIn Learning, Khan Academy, Duolingo, upGrad
KPIs to benchmark
- Total course fee and payment plan for the flagship programme
- Published results and how verifiable they are
- Batch sizes and faculty names
- YouTube and Instagram reach of free content
- Google rating and parent review themes
Five Forces snapshot
Typical pressure in this market. Your local situation may differ; rate it in the Five Forces tool.
| Force | Typical level |
|---|---|
| Competitive rivalry | Very high |
| Threat of new entrants | High |
| Threat of substitutes | High |
| Bargaining power of buyers | Medium |
| Bargaining power of suppliers | Medium |
Estimating market share
For this industry, review counts are usually the most practical public proxy for share. Use the same source for every business and read the result as a share of the businesses you track. See how to estimate market share and HHI.
Mistakes to avoid
- Comparing fees without comparing hours of instruction
- Copying unverifiable result claims
- Ignoring free YouTube content as a substitute