Retail stores & showrooms competitor analysis
Criteria, weights, features, KPIs and sources for analysing competitors of apparel stores, electronics shops, supermarkets, pharmacies, furniture showrooms, gift shops.
A physical store competes on three fronts at once: nearby shops in the same category, large chains with more range, and online marketplaces that customers check on their phone while standing in your aisle. A useful analysis separates these groups instead of lumping them together.
The criteria below reward what actually moves footfall and basket size: assortment depth, price competitiveness against online listings, location convenience, in-store experience and after-sales support.
What decides who wins
Score every competitor from 0 to 10 on these criteria. The weights are a starting point; adjust them to what your customers say matters.
| Criterion | Weight | What to look at |
|---|---|---|
| Assortment & availability | 20% | Breadth, depth, sizes and stock availability |
| Price competitiveness | 20% | Shelf prices versus nearby stores and online listings |
| Location & convenience | 15% | Footfall, parking, hours, distance |
| In-store experience | 12% | Layout, trial rooms, staff knowledge |
| Reputation & reviews | 13% | Google rating, review themes, word of mouth |
| Online presence & omnichannel | 12% | Website, WhatsApp ordering, marketplace listings |
| After-sales & returns | 8% | Exchange policy, warranty handling, home delivery |
Features and offers to compare
Mark each competitor yes, partly or no. Critical items missing from your offer are the first gaps to close.
- Easy returns & exchange (Critical)
- Home delivery (Important)
- WhatsApp / phone ordering (Important)
- Loyalty points (Important)
- EMI / pay-later options (Important)
- Trial rooms / demos (Important)
- Own e-commerce site (Nice to have)
- Marketplace listings (Nice to have)
- Extended opening hours (Nice to have)
- Parking (Nice to have)
- Gift wrapping / personalisation (Nice to have)
Where to find your competitors
- Google Maps category search within 3-5 km of your store
- Local mall directories and high-street listings
- Amazon, Flipkart or your country's leading marketplace for your top categories
- Justdial, Yelp or local directories for your city
- Your customers: ask at billing where else they compared prices
Well-known players in related categories
Larger brands your customers may compare you with. Listed for research only; inclusion does not imply they compete with you.
- E-commerce marketplaces (India): Amazon India, Flipkart, Meesho, Myntra, AJIO, Nykaa, Tata CLiQ, Snapdeal
- Furniture & home décor: IKEA, Wayfair, Pepperfry, Urban Ladder, Wakefit, Home Centre, Ashley Furniture, West Elm
- Eyewear: Lenskart, Warby Parker, Titan Eye+, Specsavers, Zenni Optical, LensCrafters, Ray-Ban
KPIs to benchmark
- Price gap on your 20 best-selling SKUs versus two nearby stores and the top marketplace
- Google rating and review volume
- Opening hours and days open per week
- Promotions calendar: sale frequency and depth
- Share of range available online
Five Forces snapshot
Typical pressure in this market. Your local situation may differ; rate it in the Five Forces tool.
| Force | Typical level |
|---|---|
| Competitive rivalry | High |
| Threat of new entrants | Medium |
| Threat of substitutes | High |
| Bargaining power of buyers | High |
| Bargaining power of suppliers | Medium |
Estimating market share
For this industry, review counts are usually the most practical public proxy for share. Use the same source for every business and read the result as a share of the businesses you track. See how to estimate market share and HHI.
Mistakes to avoid
- Treating online marketplaces as a separate market when customers compare in real time
- Comparing list prices instead of the prices customers pay after offers
- Ignoring stock-outs, which lose more sales than a small price gap